Lecturer: Paula S. Apsell, senior executive producer at NOVA-PBS
Using clips from the internationally acclaimed NOVA-PBS science series, Paula Apsell will discuss how topics are chosen, how to make difficult or controversial material not only accessible but compelling to a wide range of viewers, and how to address the challenges –– and opportunities –– science journalists face as they compete for the public’s attention in an increasingly fractured and crowded media landscape.
While at WGBH-FM in Boston, Apsell developed the award-winning children’s drama series “The Spider’s Web” and served as an on-air radio news producer. She then joined WGBH’s pioneering science documentary series NOVA, producing such programs as “Death of a Disease,” the first long-form documentary about the worldwide eradication of smallpox. Moving to WCVB, the ABC affiliate in Boston, she became senior producer for medical programming. She was a Knight Science Journalism Fellow at MIT before taking over leadership of NOVA, which is the most popular prime-time science series on U.S. television. Apsell won the television award in 1986 for “The Case of the Frozen Arctic,” in 1990 for “Hurricane!” and in 1992 for “Eclipse of the Century.”